Strategy | Performance | Outcomes

RANDALL WALKER MARKETING

"A holistic strategic marketing approach ensures that your brand values are customer-oriented and that the customer experience including communications, campaigns and customer service all deliver on the brand promise. Your brand only gets one chance to make a positive first impression." Randall Walker, strategic marketing specialist.

Every business deserves an opportunity to realise its full potential!

A first step to improve the performance of your business is simply reaching out for a Free Initial Consultation. Success for clients is achieved by conducting an upfront Needs Analysis to identify and understand your main challenges and desired outcomes. An effective strategy can be matched to your budget and implemented to generate a worthwhile Return On Investment (ROI). Marketing performance is boosted when there are clear goals for the business supported by innovative and dynamic marketing and communications strategies. Seemingly small things matter. For example, professional yet affordable graphic design will help you nail the visual execution of your all-important 'look and feel' giving you the best chance to connect with customers. Clients are offered an uplifting experience of engaging with a results-oriented, dynamic, creative, and fun process that utilises outside of the box thinking and experience to unlock the full potential of your brand whilst maintaining a genuine care and respect for your business.

Whether a Small to Medium-sized Enterprise (SME), corporate or government organisation, or a Not For Profit (NFP), common issues confront businesses at various stages of the Business Life Cycle. Experience allows proven solutions to be deployed. Identifying your core strength, your Sustainable Competitive Advantage (SCA), relevant to your target market customers, will enable effective marketing and compelling communications to 'cut through the clutter.'

Proudly Australian owned and operated, clients can seize on the opportunity of a Free Initial Consultation, including a preliminary Needs Analysis, to identify the best solution to meet your most immediate requirement. It may be a convenient 'plug and play' business package approach, or, a fully customised original strategy.

Services include tailor-made Marketing Plans, Digital Marketing Strategies, Branding Services including Positioning Statements, Digital Design, and Other Services including Stakeholder Engagement, Event Management, Business Plans, Destination Development, Destination Management Plans, Economic Development, Economic Development Strategies, and tender writing and grant funding applications along with awards submissions. In addition to creating an innovative strategy assistance can be provided with implementation including training and ongoing mentoring and advice. Clients may choose to deliver some actions with in-house resources and outsource other actions to external specialists all within the allocated budget. See below a range of services offered including convenient outcomes-focused business packages.

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PRINCIPAL CONSULTANT: Randall Walker

Principal Consultant Randall Walker is passionately committed to assisting organisations, teams, and individuals, to realise their full potential. Randall is a proponent of striving to make a positive difference in the world by focusing on product and service quality outcomes including organisations treating all people with fairness and respect, and staff and customers feeling valued. Adopting an Integrated Marketing Communications (IMC) approach ensures that brand values permeate consistently through all promotions and communications. Lateral thinking extends capability beyond limited beliefs to creative innovative solutions. The combination of these elements are transformational and contribute to establishing a sustainable and profitable business model.

Randall has more than 20 years business development, strategic marketing, and stakeholder engagement experience. He has managed annual marketing budgets in excess of $1 million and generated annual revenue in excess of $24 million for a publicly listed company. He has secured in excess of $10 million in grant funding and tenders for organisations including NFPs. Randall has worked with internationally recognised tourism brands, facilitated corporate programs for Top 200 Australian companies and delivered programs in collaboration with all tiers of government.

Randall's formal qualifications include a Master of Business Administration (Marketing) and a Certificate IV in Workplace Assessment and Training. He has been a guest speaker at industry events such as Australasian Hotel Industry Conference and Exhibition (AHICE), and the Choice Hotels Australasia Annual Conference. He has presented and delivered webinars on topics including innovation, entrepreneurship, marketing, branding, sales, customer service, Sustainable Competitive Advantage (SCA), human-centred management, Integrated Marketing Communications (IMC), and Blue Ocean Strategy and The Art of War applicable to a modern marketplace.